The Name Is the Game: How to Name a Company or Product

Hard Cover, Homewood, Illinois: Dow Jones - Irwin, 1988. First Edition; First Printing. Very Good with no dust jacket.

A nice tight copy, clean inside and out, bound in gray paper-covered boards with a bumped top front corner and o/w light wear; a few pages with minor highlighting. A detailed guide to the principles and methods of naming a new business or product. 9.25" tall; 171 pages.

ISBN: 1556230699           Item #3900020

Price: $18.00 save 20% $14.40

See all works by