The Name Is the Game: How to Name a Company or Product
Hard Cover, Homewood, Illinois: Dow Jones - Irwin, 1988. First Edition; First Printing. Very Good with no dust jacket.
A nice tight copy, clean inside and out, bound in gray paper-covered boards with a bumped top front corner and o/w light wear; a few pages with minor highlighting. A detailed guide to the principles and methods of naming a new business or product. 9.25" tall; 171 pages.
ISBN: 1556230699 Item #3900020
Price: $18.00 save 20% $14.40
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Business, Finance & Marketing
See all works by Henri Charmasson